Violet Rae — Website Privacy Policy

1. Who I Am

Violet Rae is the author pen name of Karen Lowe, an independent author and sole trader based in the United Kingdom.

Karen Lowe is the data controller responsible for personal information collected through the Violet Rae website and associated author and promotional activities.

This policy explains how personal information is collected, used, stored and protected when you visit my website, subscribe to my newsletter or participate in my book promotions.

2. Information I Collect

Depending on how you interact with my website and services, I may collect:

• Your name and email address when you subscribe to my newsletter.
• Information you voluntarily provide through promotional registration forms.
• Information included in emails you send to me.
• Newsletter subscription preferences and consent records.
• Newsletter engagement information, including email opens and link clicks.
• Technical information processed when you visit the website, such as IP addresses, browser information and access logs.

I do not intentionally collect sensitive personal information through my author website.

3. How I Use Your Information

I use personal information to:

• Send newsletters, book news and release announcements where you have consented.
• Manage newsletter subscriptions and preferences.
• Respond to enquiries.
• Administer book promotions and communicate with participating authors.
• Maintain the security and functionality of my website.
• Meet applicable legal obligations.

The lawful basis for processing depends on the activity. Newsletter marketing is based on consent. Other processing may be necessary for legitimate business interests, contractual arrangements or legal obligations.

I do not sell personal information.

4. Newsletter Subscriptions — Violet’s Naughty List

My newsletter, Violet’s Naughty List, is managed through Flodesk.

When you subscribe, I may collect your email address, first name, subscription preferences and consent information.

Subscriptions use double opt-in, meaning you must confirm your email address before receiving marketing emails.

Flodesk also provides newsletter engagement information, including email opens and link clicks. This helps me understand reader interests and maintain my mailing list.

Email open tracking may be inaccurate because some email providers automatically load or block tracking images.

You can unsubscribe at any time using the link included in every newsletter.

5. Book Promotions and Google Forms

I organise book-marketing activities, including InstaLove Book Blast and Foreign Translation Promos.

Registration and participation information may be collected through Google Forms.

Depending on the promotion, this may include author or pen name, email address, book titles, retailer links, covers, promotional materials and information required to determine eligibility.

This information is used to organise promotions, communicate with participants and prepare promotional materials.

Information supplied for a promotion may be displayed publicly where this is part of the promotion and has been explained to participants.

6. Website Hosting and Technical Information

My website is hosted by Netlify.

When you visit the website, Netlify may process technical information necessary to deliver website content, maintain security and operate its hosting infrastructure. This may include IP addresses, browser information, requested pages and technical access logs.

7. Cookies and Similar Technologies

My website does not currently intentionally use Google Analytics, Meta Pixel or other advertising-tracking tools.

The website may use technologies necessary for its operation, security and delivery.

Some external services linked from the website may use cookies or similar technologies under their own privacy policies.

If I introduce optional analytics, advertising trackers or other non-essential technologies requiring consent, I will update this policy and implement appropriate consent controls before activating them.

8. Google Fonts

My website uses Google Fonts for typography.

When fonts are loaded from Google’s servers, technical information, including your IP address, may be transmitted to Google.

9. Affiliate Links

Some links on this website are affiliate links, including links to books available through Amazon.

If you follow an affiliate link and make a qualifying purchase, I may receive a commission at no additional cost to you.

Amazon and other retailers may collect information about your visit or purchase according to their own privacy policies.

I do not receive your payment-card information or personal purchase details through these affiliate links.

10. External Websites

My website contains links to external services, including book retailers, newsletter signup pages and promotional registration forms.

These websites operate independently and may have their own privacy policies. Please review their privacy information before submitting personal information.

11. Sharing Your Information

I share personal information only where necessary for the activities described in this policy.

Relevant service providers include Flodesk for newsletter management, Google for promotional forms and associated services, and Netlify for website hosting.

I may also disclose information where required by law. I do not sell or rent personal information to advertisers or other authors.

12. International Data Transfers

Some service providers operate internationally, including in the United States. Personal information may therefore be processed outside the United Kingdom.

Where UK data protection law requires safeguards for international transfers, appropriate transfer arrangements must be in place.

You may contact me for further information about the processing of your personal information.

13. How Long I Keep Your Information

I retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

Newsletter information is generally retained while you remain subscribed. Limited records may be retained following unsubscription where necessary to demonstrate compliance or prevent unwanted marketing.

Promotional registration information is retained for the period necessary to administer the relevant promotion and meet any applicable business or legal obligations.

Correspondence and business records may be retained where necessary for legitimate business purposes or legal compliance.

14. Your Data Protection Rights

Under UK data protection law, you may have the right to:

• Access the personal information I hold about you.
• Request correction of inaccurate information.
• Request deletion of your information.
• Object to or restrict certain processing.
• Request a copy of your information in a portable format.
• Withdraw consent where processing is based on consent.

To exercise your rights, contact violet@authorvioletrae.com.

You also have the right to complain to the Information Commissioner’s Office (ICO): ICO complaints.

15. Changes to This Policy

I may update this policy to reflect changes to my website, services, data-processing activities or legal requirements. The date at the top of this page will indicate when it was last updated.

16. Contact